Product Code Database
A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and , study activities of competitors, and examine recent market trends and opportunities.
In contrast to consumer shows, only some trade shows are open to the public, while others can only be attended by company representatives (members of the trade, e.g. ) and members of the Mass media, therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000CIC Economic Significance Study Executive Summary p.5 http://www.conventionindustry.org/ResearchInfo/EconomicSignificanceStudy/ESSExecSummary.aspx trade shows held every year, and several online directories have been established to help organizers, attendees, and identify appropriate events.
In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows.
In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.
Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout the day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions.
Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at the show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees.
In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as a means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come.
List of major venues
1 Hanover Fairground Hanover 2 World Market Center Las Vegas Las Vegas 22,300 m2 (240,000 sq ft) 3 Messe Frankfurt Frankfurt 4 Fira de Barcelona Barcelona 5 Fiera Milano Milan 6 Canton Fair Complex Guangzhou 7 Las Vegas Convention Center Winchester, Nevada (Las Vegas) 8 Koelnmesse Cologne 9 Messe Düsseldorf Düsseldorf 10 McCormick Place Chicago 11 Parc des Expositions de Villepinte Paris 12 Paris expo Porte de Versailles Paris 13 IFEMA Madrid 14 National Exhibition Centre Solihull 15 Messe München Munich 16 Messe Nürnberg Nuremberg 17 Messe Berlin Berlin
List of major trade shows
+ Fairs with a published attendance of more than 50,000
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! style="width: 20%" data-sort-type="number" Visitors AgQuip Agriculture August 22–24, 2017 Gunnedah, New South Wales, 100,000 approximately in 2005 ANUGA Food and beverage October 7–11, 2017 Koelnmesse, 165,000 approximately in 2017 Arab Health Healthcare January 24, 2022 - January 27, 2022 Dubai World Trade Centre, 58,028 in 2022 arabhealthonline.com Automechanika Automotive aftermarket September 13–17, 2016 Messe Frankfurt, 136,000 BAUMA Construction April 8–17, 2019 Munich, 620,000 in 2019 Beef Australia Beef May (triennially) Rockhampton, 90,000 in 2015Zonca, Craig Organisers claim big success at Rockhampton beef expo , Queensland Country Hour, ABC Rural, Australian Broadcasting Corporation, 8 May 2015. Retrieved 10 December 2017. Popkomm Music September 3–7, 2014 Berlin, 70,000 in 2012 Bologna Motor Show Auto show December 3–11, 2016 Bologna, 450,000 in 2013Motor Show boot Düsseldorf Boats January 21–29, 2017 Messe Düsseldorf, 267,379 in 2008 Buenos Aires International Book Fair Books April 27 – May 15, 2017 Buenos Aires, 1,240,000 in 2008 The Fair was a success and they are already working for 2009 , Clarin, May 13, 2008 Cairo International Book Fair Books January 27, 2017 - February 10, 2017 Cairo, 2,000,000 in 2007 Canton Fair Consumer and industry products Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session)
Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). Guangzhou, 192,013 in Spring Session 2008 CeBIT Information and communication technology March 20–24 Hanover, 480,000 in 2007 CeBIT End of Show Report 2007 , CeBIT. Retrieved October 19, 2007. CES (Consumer Electronics Show) Consumer electronics Jan 7 – Jan 10, Every Year Las Vegas Convention Center, Comic Market August 11–13, 2017 Tokyo, 550,000 in Summer Session 2008 COMPUTEX Taipei Computer expo May 30, 2017 – June 3, 2017 Taipei, 106,517 in 2008 CONEXPO-CON/AGG Construction March 7–11, 2017 Las Vegas Convention Center, 145,000 approximately in 2008 Note: figures include attendees for the co-located International Exposition for Power Transmission. Dhaka International Trade Fair Consumer products January 1 - January 31, Every Year Bangabandhu Exhibition Center, Dhaka, Hundreds of Thousands Drupa Printing equipment May 31 – June 10, 2016 Messe Düsseldorf, 393,654 in 2004 from 127 countries Dubai Airshow Aerospace Biennial Dubai South, Ekushey Book Fair February 1 - February 28, Every Year Bangla Academy, Ramna Thana, Dhaka, 70,000 E3 (Electronic Entertainment Expo) June 13–15, 2017 Los Angeles, California, 68,400 (2017) EAA AirVenture Oshkosh Aerospace Last week of July, yearly Wittman Regional Airport, Oshkosh, Wisconsin, 686,000 in 2024 EICMA November 10–13, 2016 Fiera Milano, 504,999 in 2008 Euroflora Flower show April/May once time every 5 years Genoa, 730,000 in 1986 EuroShop Retailing March 5–09, 2017 Messe Düsseldorf, 104,766 in 2008 Farnborough Air Show Aerospace 16–22 July 2018 Farnborough Airport, Hampshire, 209,000 (2012) Fieracavalli Horse show November 10–13, 2016 Verona, 125,975 in 2008 Fiera internazionale del libro May 18–22, 2017 Turin, 300,000 in 2007 Frankfurt Book Fair October 11–15, 2017 Messe Frankfurt, 280,194 in 2011 Games Convention ended 2008 Leipzig, 203,000 in 2008 Gamescom August 21–25, 2018 Koelnmesse, 350,000 in 2017 Genoa International Boat Show September 21–26, 2017 Genoa, 236,322 in 2008 GITEX Consumer electronics March 29, 2007 – April 1, 2017 Dubai, 146,000 in 2016 Hannover Messe Manufacturing, technology April 24–28, 2017 Hanover, 193,222 in 2008 High Point Market Furniture April and October High Point, North Carolina, 70,000-80,000 IFA Consumer electronics and home appliances September 1–6, 2017 Berlin, 240,000 in 2016 IITF (India International Trade Fair) Consumer products Mid-November Delhi, imm Cologne Furniture January 15–21, 2018 Koelnmesse, 106,677 in 2008 InnoTrans Rail transport September 22–25, 2020 Messe Berlin, 106,612 in 2010 Intermot Motorcycles October 3–7, 2018 Koelnmesse, 203,000 in 2012 International CES Consumer electronics January 9–12, 2018 Las Vegas Convention Center, Nevada, 177,000+ in 2016 Internationale Automobil-Ausstellung Cars September 14–29, 2017 Messe Frankfurt, 931,700 in 2015 IGW Berlin Sustainable agriculture January 20–29, 2017 Messe Berlin, 424,502 in 2008 ITB Berlin tourism March 10–12, 2017 Messe Berlin, 149,776 in 2008 International Technical Fair machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology September 25–30, 2017 Plovdiv, 141,000 in 2006 Jakarta Fair Retail (Cars and motorcycles, electronics, sports equipment, fashion accessories and garments, to household utilities, furniture, food, handcrafts, herbs and medicine, cosmetics, banking services and many others) May 22–30, 2019 Jakarta, Kolkata International Book Fair Books Late January - Early February Kolkata, 2,000,000 in 2012 - largest book fair in the world KOLKATA INTERNATIONAL BOOK FAIR – A MELTING POT Light + Building Architectural lighting design March 18–23, 2018 Messe Frankfurt, 167,084 in 2008 MEDICA Trade Fair Medical technology November 13–16, 2017 Messe Düsseldorf, 136,871 in 2008 Mobile World Congress Mobile telephony, communications February 27, 2023 – March 2, 2023 Barcelona, 95,000 in 2023 SIAL Paris Food industry October 15, 2022 - October 18, 2022 Paris, 310,000 in 2018 Auto show September 29, 2016 – October 16, 2016 Paris, 1,400,000 in 2006 NAB Show Broadcasting April 6–09, 2025 Las Vegas Convention Center, Nevada, 61,000+ in 2024 NAMM Show Music industry January 16–19, 2020 Anaheim, California, 115,888 NAIAS Cars January 14–21, 2018 Detroit, Michigan, 800,000 in 2018 National Agricultural Fieldays Agriculture 4 days in mid June Hamilton, 125,878 in 2007 Novi Sad Fair Agriculture Middle of May Novi Sad, 600,000 Nuremberg International Toy Fair , February 1–6, 2017 Nuremberg, 80,000 in 2011 Paris International Agricultural Show Agricultural show February 25, 2017 - March 5, 2017 Paris, 619,000 in 2017 Paris Air Show - SIAE Aerospace June 19–25, 2017 Paris, 322,000 in 2017 Photokina Photography May 27–30, 2020 Koelnmesse, 180,000 in 2018 Salone del Mobile (International Furniture Fair) Furniture March 2007 FieraMilano, 270,000 in 2007 SEMA Show Automobile aftermarket First week of November Las Vegas, Nevada, 125,000 in 2014 Semicon Taiwan September 4, 2024 Taipei, 85,000 in 2025 SHOT Show Firearms January 22–25, 2019 Sands Expo, Las Vegas, Nevada, 60,000+ in 2018 SIMA Real estate May 25–28, 2017 Madrid, 122,760 in 2008 SIMO TCI Consumer electronics October 18–20, 2017 Madrid, 300,000 approximately SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe SIMO press release, July 25, 2007. Retrieved on October 11, 2007 Sydney Royal Easter Show Agriculture 14 days over Easter Sydney, 900,000 in 2007 About the 2008 Show , Sydney Royal Easter Show Website. Retrieved March 14, 2008. Taipei AMPA April 23, 2025 Taipei, 55,000 in 2025 Taipei Game Show Video games February 24, 2025 Taipei, 370,000 in 2025 Taipei International Book Exhibition Books February 4–9, 2025 Taipei, 570,000 in 2025 TAIROS August 20, 2024 Taipei, 320,000 in 2024 Tehran International Book Fair Books May 3–13, 2017 Tehran, 2,000,000 approximately in 2010 The Big 5 Construction November 26–29, 2017 (annual) Dubai, 78,579 participants in 2016 Thessaloniki International Fair General Annually Thessaloniki, 250,000 in 2011 Tokyo Motor Show October 27, 2017 - November 5, 2017 Tokyo, 1,512,100 in 2005 Tokyo Game Show September 21–24, 2017 Tokyo, 271,224 in 2016 Trade Expo Indonesia Export October 24–28, 2018 BSD City, 28,000 World Ag Expo Agriculture Annually Tulare, California, Approx. 100,000 annually World Dairy Expo Dairy industry October 3-03, 2017 Alliant Energy Center, 2015 at Madison, Wisconsin, 75,000
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